It does seem that worrying about morality is the area of priests and teachers, not marketers. Not true, however. In every human endeavor, there is the question of ethics – marketers are not exempt. In fact, given the frequency of marketing efforts in mass media (reaching everyone from toddlers to octogenarians), they are particularly pressured.
There have been a lot of recalls of products in the past years &#
The 1960s was a time of great change. There was such a lot happening that it was unbelievable that most of it was packed into the latter part of the decade – the Vietnam War, the civil rights movement, JFK, recreational drugs, women’s lib and of course, the delivery of massive volumes of liquid chocolate in huge tanker trucks that is part of the reason why a Sees candy coupon should be a real delight. I
There’s always some sort of hipster culture growing wherever, it’s only now that they’re specifically called “hipsters,” more out of specific trends in fashion and music that are now widely accessible to people who don’t have to have the required appetite for these things.
By “required appetite” I mean, I remember being called a “hipster” in the pejorative
Much of the disappointment or wonder, depending on your perspective, of the October launch of the Apple iPhone 4S was further confused by the untimely passing of Apple founder and CEO, Steve Jobs. No matter what your thoughts on the Apple company or its products, there is no denying the impact that Jobs had on our world and the way we depend upon and interact with technology.
The iPhone 4S is a great phone, with so
Video game players are well capable of being incredibly fickle beings. One moment, it is Street Fighter that is proclaimed as the greatest fighting game of all time, and the next people are gushing over the sheer amount of options available to players in the faster-paced Marvel vs. Capcom 3. Many venerable series from the past have fallen by the wayside, discarded in favor of the quick thrills and cheap entertainme
Why do people buy the products that they buy? This is a question that many companies have dropped millions in research to answer. The logical conclusion would be that people buy things because they need the products, because the products are durable, long-lasting, efficient, cost-effective and they want them. But is that really true? We all know that there are times we’ve bought something on impulse then regr
Kmart is probably one of the longest standing companies in the US. The company was founded by Sebastian S. Kresge in 1899. Although the company was acquired by Sears in 2005, its long-standing existence proved astounding to a lot of companies. The question now is: what is behind the secret success of Kmart? And how are they able to survive the business for more than 100 years?
The Mission and Vision Statement of Km
When you need a facial tissue, you reach for a Kleenex. For many years, a copy machine was referred to as a Xerox machine. Copies made by the machine were Xerox copies, and workers Xeroxed, copied, documents and called the copies Xeroxes. Windex is strongly associated with cleaning windows (the glass kind) and when someone says they have an apple, you wonder if they are speaking of a piece of fruit or a comput
Even though you probably don’t know it, many of your favorite fast food restaurants are actually owned by the same company. That’s right Pizza Hut, Long John Silvers, KFC, and Taco Bell are all owned by the same company. They all are owned under the banner of Yum Brands.
This restaurant holding company is one that most people have never heard of. They just assume that these individual restaurants ar
Think of one person in the United States who doesn’t know about Wal-Mart? If that took you longer than a few seconds then you see why this company deserves to be part of any discussion about branding.
Wal-Mart is the nation’s largest employer along with being one it’s most profitable companies. They have thousands of stores spread out all across the country and the world. They have also helped